Toothpaste Marketing Research Proposal - 1031 Words

Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present, several well-known brands in the domestic toothpaste manufacturers become increasingly competitive, such as Braun Oral-B, Colgate, Darlie and so on. Different toothpaste brand have their own different market strategy, for examples, there are products for different ages whereas some target the purchasing power of consumers for different products, and there are products for different regions and different physiological functions necessary for the product. Consumers have different characteristics and are used to using a wide range of†¦show more content†¦2. Descriptive Research It is required which is to describe the characteristics of objects, people, groups, organisation, or environment. It tries to â€Å"paint a picture† of a given situation. 2.1 Sampling - Sample can be defined as a subset, or some part, of a larger population, from which population characteristics are estimated. In a field survey, a small, well trained, closely supervised group may do a more careful and accurate job collecting information than a large group of non professional interviewers who try to contact everyone. A survey of approximately 450 individuals located in several districts throughout Kowloon, the New Territories and the Hong Kong Island. The sample will be selected by probability basis from the supermarket shoppers in HK. Those eligible respondents will be the adults who are over the age of 18. 2.2 Questionnaire – It is relevant to the extent that all information collected addresses a research question that will help the decision maker address the current marketing problem. Though questionnaire, we can collect information to know consumer psychology, the marketing trends, and product feasibility. The survey research method will be the basic research design. Each respondent will be interviewed in the supermarket. The personal interviews are generally expected to last between 25 and 35 minutes, 3. Statistical Analysis It is the elementary transformation of raw data in a way that describeShow MoreRelatedToothpaste Research Proposal1961 Words   |  8 PagesDENTALCARE WHITENING TOOTH GEL RESEARCH PROPOSAL Table of contents: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Five Year Plan....................................................3, 4, 5 Understanding Issues......†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..5 Validating the Proposed Research..................†¦.6 Research Methodology and Design†¦..................7, 8 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..............8, 9 References.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦....9 INTRODUCTION The Pre-launch research is an important tool to manage and understandRead MoreSwot Analysis Of Procter Gamble1181 Words   |  5 PagesProcter Gamble (PG) has grown to be a global leader in the manufacturing and selling of household products. Over the years, PG has been instrumental in the innovation of common corporate practices, such as employee profit-sharing programs, market research, and brand-management systems. The multinational corporation sells its products (at least 250 household products) through a well-structured system of mass merchandisers, grocery stores, department e-commerce, and other specialty stores, like beautyRead MoreGreat State Wheat Flakes Can’t Be Beat Essay925 Words   |  4 Pagesseveral years. Although Charlie, the brand manager on this cereal, has been pleased with the agencys work over the years, the old positioning, which stressed taste attributes and fun-filled family breakfasts, has become tired and dated. Marketing research shows a high degree of consumer wearout—people are tired of the campaign, even annoyed with it, and are ready for something fresh. Bettys task was to rejuvenate the brand via repositioning it to take advantage of and tie into the healthRead MoreConcepts And Process Of Marketing4005 Words   |  17 PagesTask 1: Understand the concept and process of marketing (LO 1) 1.1 Explain the various elements of the marketing process Marketing comprises of creating value for customers and building a strong customer relationship in order to capture value from consumers in return. Another way to simplify marketing is that if business is all about the customers and money and the art of influencing one to part from the other, then marketing is all about finding the right people to persuade. Increasing the consumersRead MoreA Tourist Attraction Of London1823 Words   |  8 Pagesuses their marketing mix (what their Product, Price, Place and Promotion are. I will then create my marketing proposal for London Dungeons this will then be followed by my action plan and both primary and secondary research, finally my evaluation of my marketing proposal for London Dungeons. AO1 - Marketing Objectives Marketing understands customer’s needs so that they can be delivered by the company. I will now explain each of the five key principles of marketing which include:Read MoreMid Term Test 20131899 Words   |  8 Pagesconsumers at which an organisation directs its marketing program D. all potential consumers that have the desire for a product and the ability to pay E. Businesses only 2. Customer value is defined as a combination of benefits that includes: A. price and quality B. price and convenience C. quality, price, convenience, on-time delivery and service D. convenience and service E. quality and quantity 3. Modern technology makes successful relationship marketing difficult because: A. there is a lack ofRead MoreMarketing and Picky Pat2058 Words   |  9 Pages[pic] Group Assignment on Marketing Management ESSAY ON KORRES NATURAL PRODUCTS CASE STUDY 1. How would you segment the cosmetics industry? What segment is Korres targeting? Cosmetics are products which are used to enhance one’s appearance and odour. It is this human need to be liked and accepted by people around us that makes the cosmetics industry a truly universal market both in terms of influence and overall sales with only a few exceptions, mainly religious, cultural and belief basedRead MoreMarketing and Picky Pat2043 Words   |  9 Pages[pic] Group Assignment on Marketing Management ESSAY ON KORRES NATURAL PRODUCTS CASE STUDY 1. How would you segment the cosmetics industry? What segment is Korres targeting? Cosmetics are products which are used to enhance one’s appearance and odour. It is this human need to be liked and accepted by people around us that makes the cosmetics industry a truly universal market both in terms of influence and overall sales with only a few exceptions, mainly religious, cultural and belief based. InRead MoreMarketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash15871 Words   |  64 Pages | |Fem - Fairness bleaches skin care products | |12 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, | |Dabur Honey, Glucose, Fem and Odonil. Strategic positioning of Honey as food product, leading to market leadership (over 75%) in | |branded honey market. Dabur Chyawanprash the largest selling AyurvedicRead More7ps of Marketing Its Application in Different Context5698 Words   |  23 Pages7Ps of Marketing amp; Its Application In Different Context Prepared By: Sheik Shami Ullah Chowdhury (ID-2012121015) Raju Kumar Saha (ID-2012121012) Shaida Yesmin (ID-2012121008) Najeb Islam (ID-2011421006) HND Business Intake 1, 2012 Prepared For: Mr. Irfan Jahangir Faculty, Marketing School of Business BAC Marketing amp; Market: According to the definition approved by AMA: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering

Treadway Tire Company Case Study Free Essays

Introduction: Treadway Tire Company, a major supplier of tires in North America, is experiencing high turnover rates of foremen in their manufacturing plant in Lima, Ohio. Moral issues and dissatisfactions of line-foremen segment are infecting the entire plant. Background: Lima plant employ 970 hourly employees and 150 salaried employees . We will write a custom essay sample on Treadway Tire Company Case Study or any similar topic only for you Order Now It operates 24 hours a day, seven days a week, with four rotating shifts. Lately the plant is faced with variety of challenges due to the rising cost of raw materials. Problem: High turnover and low productivity were due to stressful work environment, lack of training, morale and hiring problems. Foremen had too many responsibilities yet lack of authority and respect. Lack of communication within the plant. Opportunities: Lama Plant has a great opportunity to enhance work environment and upgrade workers skills to increase productivity. Recommendations: Eliminate dissatisfaction by: – Reducing work hours, and offering a periodic training program to upgrade personal skills and knowledge required. – Guide foremen and hourly workers through different work process, so as to understand what their responsibilities are and were that fit in the companies’ overall picture. Develop better communication system between foremen, hourly workers and, managers. Then, managers should motivate foremen by showing them some respect and appreciation, allowing them more authority, and involving them in decisions regarding their subordinates. Conclusion: Considering the recommendations above Lima plant will recognize a significant decrease in foremen turnover as well as increase in morale and it could become Treadway’s number one plant for productivity and its lowest cost producer in North America. How to cite Treadway Tire Company Case Study, Free Case study samples

Definition and Characteristics of Shakespearean Tragedy free essay sample

Tragedy is a work of literature where the main character ends up in a catastrophe. The dramatic play The Tragedy of Romeo and Juliet written by William Shakespeare, expresses the 3 elements of tragedy perfectly. The First element of tragedy is the piece of literature must have a hero or heroine. The second element of tragedy is the destruction of a main character. The Third, and final element of tragedy is the death of the main character must serve a purpose. Well written tradgedy can result in a memerable story. A Hero is not just someone with special powers. There are many hereos who dont have special powers. A hero is someone who fights for what they believe in. I feel Romeo is a hero. He is loves hero. Love is life. And if you miss love, you miss life. Leo Buscaglia. Although he did not know it, his love for juiliet would end the the ancient grudge between the two feuding families. We will write a custom essay sample on Definition and Characteristics of Shakespearean Tragedy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In reference to being a hero William Wallace in the movie Braveheart written by randall wallace, is also one in a well known tragic drama. They both had motives fo fighting for what thay believed in. Whats a hero without a cause. Romeos motive was love. William wallaces motive was peace and freedom for scotland. IF heros had to have super powers romeo would have the greatest power of all.The power of love.No one person poses eternal life. Romeo demonestrates this when he commits suicide. In the story he realizes the only way he can be with his true love, juliet who he thinks is dead, is by taking his own. He destoys himself by drinking poisin that he purchased from an apothecary. Heres to my love![Drinks. ] O true apothecary! Thy drugs are quick. Thus with a kiss I die. –Romeo Act IV scene iii 119. Unlike romeo, William Wallace dies by exicution when he is captured. Eventhough everyone one will die some day most heros die of causes other than old age or natural death.

Jane Eyre Human Condition Essay Example

Jane Eyre: Human Condition Paper Jane Eyre demonstrates the human condition in various ways throughout the novel. Mr. Rochester demonstrates the human conditions of reckless abandon and foolish love. Mr. Rochester demonstrates this with his wife Bertha. Mr. Rochester is a very passionate character, and passion often leads to recklessness and/or foolishness. Mr. Rochester married Bertha in Jamaica and because he did not marry for love, he neglects her when she goes mad. Instead of facing his problems or considering the consequences, Mr. Rochester locks Bertha away in the attic. Mr. Rochester demonstrates reckless abandon through his own selfishness of keeping Bertha hidden and a secret from Jane. When he and Jane become romantically involved, he continues to keep Bertha in secrecy and when he and Jane are engaged, he still does not confess his secret. Mr. Rochester demonstrates the human condition of reckless abandon out of foolishness from love. Foolish love is another human condition also revealed in Mr. Rochester. While Mr. Rochester is still married to Bertha, he insists that he and Jane run away together to France to live as husband and wife. Mr. Rochester is deeply in love with Jane and because of his emotions, he does not think about the craziness of his proposal. He is a fool in love willing to drop everything and forget about his wife Bertha, to ride off with Jane into the sunset. His human condition leads him to reckless abandon and irrational thinking when it comes to love. His passion blindsides him from Jane and her emotions. We will write a custom essay sample on Jane Eyre: Human Condition specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jane Eyre: Human Condition specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jane Eyre: Human Condition specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As a result of Mr. Rochesters reckless abandon and foolish love, Janes suffering is another human example displayed in the novel. Janes introverted personality contrasts with Mr. Rochesters passionate personality. Jane falls deeply in love with Mr. Rochester and was about to marry him when she finds out that he is married to another woman. Although, Mr. Rochesters proposal to run away together seems tempting, Jane declines the offer because she refuses to be someones mistress. Jane suffers when she forces herself to leave the man she loves. Jane also suffers from Mr. Rochesters actions when he openly flirts with Blanche Ingram, leading Jane to believe that he will propose to Blanche. Mr. Rochesters women, Bertha and Blanche, serve as obstacles in Janes life. These women are obstacles in Janes pursuit of happiness, which makes Jane suffer. Jane also suffers physically under the abuse of her cousins when she was a child.